Tik Tok Shop is a newly developed e-commerce platform that allows people to sell their products directly on the Tik Tok app. After being officially launched in September of 2023, it is a way for creators to earn money and for viewers to discover new products.

Tik Tok Shop is located within the mobile app Tik Tok. It is easily accessible and can be viewed by either swiping right from the main page or tapping the tab located on the top of the screen labeled, “Shop”.

According to the Michigan Journal of Economics, Tik Tok Shop sells about $7 million worth of products a day in the United States.

Despite Tik Tok Shop having so many sales and surprisingly low prices, sometimes the sellers are not always reliable. Some who ordered from Tik Tok Shop have been scammed and their packages never arrived, or they got a product that wasn’t what they expected it to be.

Tik Tok Shop has several discounts, especially during the holiday season, to intrigue people to start buying items.

Selling products on Tik Tok Shop is not a bad choice for businesses; since most users spend an average of two hours on Tik Tok a day, it is a good way to reach a lot of customers. 

Tik Tok Shop can be a way for applicants over 18 years of age to register as a seller; after verifying their age and documents, they can be approved by Tik Tok.

The app is owned by a Chinese internet company, ByteDance, so security concerns do arise with Tik Tok Shop. Information that is not ideal to share, can be accessed by unknown users on the app.

While Tik Tok Shop has its positives, overall, considering the risk factor, abstaining from inserting personal information into the app is the best route. There are several other, safer apps that can perform the same functions as Tik Tok Shop that are more reliable.