As Valentine’s day approaches, companies are putting their own loving touch on certain products. As the Stanley tumbler gains popularity due to the overwhelming fact that it was on almost every mom’s, tween’s and teen’s Christmas list, many are starting to craze over the company’s new, Target exclusive, “Galentine’s Collection” colors, such as “Cosmo Pink” and “Target Red.”

What I find to be ridiculous is that people are going physically insane over a cup. While people began to line up at five in the morning for this tumbler, police had to closely watch the line due to the fact that people were fighting, cutting each other in line and jumping on one another. You don’t typically think of police monitoring lines at a Target because of fights over a tumbler. If these chaotic fights did not occur, police could actually be doing their job elsewhere.

Once the mobs of people get inside, they are presented with a disappointing sign that they are only allowed to purchase two cups. 

The cups are priced at a whopping $50, while that doesn’t seem horrific for other tumblers on the market, the Stanley has many flaws. Stanley tumblers constantly spill, they are obnoxiously heavy and many have reported that the handle of their beloved tumbler has just simply snapped off.

I feel as if the limit on these tumblers should be one, not two. Yes, you may have the occasional customer who is buying one for their friend and one for themself, but nine times out of 10, customers have plans to resell the tumblers on websites like Mercari and eBay and bump the cost up hundreds online. As of right now, the average cost of these sold out tumblers are $400 on eBay. Adding fuel to the fire, some of the customers who were not able to land a tumbler were stealing the Stanleys out of customers’ bags. 

At the end of the day, it’s a cup. There is no need for all of the chaos.